There is almost consensus that competition is a determining factor in international trade. Therefore, it’s crucial to have full understanding of the level of competition and the strengths and weaknesses of international players in your industry.
More importantly, you need to synthesise the best formula for distinction over your rivals within the industry context of your target market. Doing so is as complex as it appears. It goes beyond the simple process of identifying competitors and their offerings. It may involve applying theory to the status quo of the marketplace to determine the overarching rivalry in an industry and how to get on top of the game.
Kash Global is best placed both academically and practically to critically analyse international rivalry, identify competitors’ strengths and weaknesses and devise formulas for global distinctions.